Open your site on your phone and go down this list.
1. It loads in a few seconds on mobile data.
“2. A tap-to-call button is visible at the top of every page.”
3. The first screen says your trade, your area and how to reach you.
4. Each main service has its own page.
5. Each town you serve has a page with real local detail.
6. Photos are of your own jobs, with permission.
7. Reviews are shown or linked, and they are real.
8. Your licence and insurance details are accurate and current.
9. The contact form is short and works. Send a test.
10. The business name, address and phone match your Google profile.
11. Calls and forms are tracked by source.
12. The site works on a small screen without zooming.
How to use it
Score yourself honestly. Fix items 1, 2, 4 and 9 first, since they affect calls the most. Then work on local pages and photos.
Common failures
Keep it current
Review the site every quarter. Add new photos, update hours and fix broken links.
Get help where it matters
If the list shows several gaps, a short audit can set priorities. Read local SEO for contractors for the wider picture, see our contractor marketing agency page or ask for a quote.
Frequently asked questions
What should a contractor website have?
A fast mobile site, tap-to-call, pages per service and town, real photos, reviews, accurate credentials and working, tracked contact forms.
How often should I update my contractor website?
Review it every quarter and update photos, hours and pages as your work changes.
