TikTok Ads
TikTok ad campaigns built for the algorithm — native creative, fast results.
TikTok's algorithm rewards creative that feels native to the platform — not repurposed Facebook ads. We build TikTok campaigns from the creative strategy up: UGC-style scripts, trending audio hooks, Spark Ads, and a campaign structure that lets TikTok's algorithm optimise quickly toward purchase. With lower CPMs than Meta in most markets and a massive 18–35 demographic, TikTok is now a primary acquisition channel for consumer brands.
The Problem We Solve
Facebook-style ads dropped onto TikTok feel out of place and get skipped in seconds.
There's no in-house understanding of what actually performs on TikTok's algorithm.
Competitors are scaling on TikTok's lower CPMs while this audience goes untapped.
What's Included
Scripts and hooks written for TikTok's native format — not repurposed from other platforms. Problem-solution-proof structure.
Browser-side pixel and server-side Events API installed for accurate purchase attribution despite iOS restrictions.
We set up Spark Ads using organic TikTok content — the highest-performing format on the platform.
TopFunnel Reach, Traffic, and Conversion campaigns structured for algorithm learning and fast ROAS delivery.
Interest, behaviour, hashtag, lookalike, and retargeting audiences layered for full-funnel coverage.
Systematic hook and creative variation testing — we identify winning angles in the first 7 days of spend.
“Every ad we tried posting on TikTok ourselves felt like it belonged on Facebook instead — it just didn't land. Groweik's UGC-style creative got us our first profitable TikTok campaign within 10 days.”
Real Work, Real Results
A look at how we structure and execute this service for our clients.
How It Works
TikTok Research
Competitor ad research on TikTok Creative Center, trend identification, and audience sizing.
Creative Production
UGC-style script writing, hook variations, and video production or editing for 3–5 initial creatives.
Campaign Setup
TikTok Ads Manager setup, pixel installation, campaign architecture, and targeting configuration.
Test & Scale
First-week creative testing, winning angle identification, and budget scaling on validated campaigns.
Why groweik?
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