Solar Leads: How Installers Get Them
Solar leads come from homeowners and businesses who ask for a quote on a solar installation.
Solar leads come from homeowners and businesses who ask for a quote on a solar installation. Installers get them from their own website and Google profile, paid search and social ads, referrals, partnerships with roofers and electricians, and shared lead providers. Quality depends less on the source than on how well the enquiry matches your service area and how quickly you reply.
Where solar leads come from
Your website and Google Business Profile
Homeowners comparing installers look at reviews, finished installs and clear information. A page for residential solar, one for commercial, and one for battery storage if you offer it, each with local photos, answer questions without a phone call. A complete Business Profile puts you in local map results.
Paid search and social ads
Search ads reach people typing solar installers near me. Social ads reach homeowners earlier, so they need a clear offer such as a free site assessment. Keep ads limited to areas you serve, and send each ad to a page that matches it.
Referrals and partners
Roofers, electricians and home energy auditors meet homeowners at the right moment. A simple partner page and a habit of reporting back after each referral keeps those relationships active.
Shared lead providers
Shared providers sell the same enquiry to several installers. You get speed, but you compete on price and speed of reply and you do not own the relationship. Many installers use them briefly while building sources of their own.
Qualifying a solar lead
Ask the questions that change your response: owner or renter, roof type and age, approximate monthly electric bill, timeline and whether they are the decision maker. Rules, incentives and net metering differ by state and utility, so check current local programs before you quote anything.
Reply fast, then follow up
Acknowledge the enquiry the same day by phone or text, confirm the address and book a site assessment. Follow up after the quote with a short, helpful message. Track each enquiry by source so you know which sources produce signed jobs, not just enquiries.
Solar advertising and marketing: how it fits
Solar marketing is the system around the leads: the website, profile, ads, tracking and follow-up. Build the sources you own first, then add paid channels where tracking shows they pay off. See our contractor marketing agency page for how Groweik builds this for trade businesses, or ask for a quote.
What's Included
Pages for residential and commercial solar, with local photos, and a complete Business Profile.
Ads limited to areas you serve, each sent to a page that matches it.
A simple partner page for roofers, electricians and energy auditors, with reporting back after each referral.
Questions on ownership, roof, bill range and timing, with same-day replies and tracking by source.
Real Work, Real Results
A look at how we structure and execute this service for our clients.
How It Works
Learn
We start with a call to understand your services, area and capacity.
Scope
The work is scoped in writing before it begins.
Build
We build in stages: the pages, profile, tracking and ads that fit your business.
Report
We report on enquiries and sources, and we do not promise rankings or numbers of leads.
Why groweik?
Common Questions
Mainly your own website and Google profile, paid search and social ads, referrals from roofers and electricians, and shared lead providers.
They bring enquiries quickly, but the same enquiry goes to several installers. Many use them for a short time while building their own sources.
Ask whether they own the property, the roof type, the electric bill range, timing and whether they decide alone. Check local incentives before quoting.
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