Google Ads for Law Firms
Google Ads for law firms that want consultation requests from people searching for a lawyer: campaign setup by practice area, call and form tracking and monthly reporting.
What is Google Ads management for law firms?
Google Ads for law firms puts your practice in front of people who are searching for a lawyer right now, and you pay when someone clicks. Groweik builds Search campaigns by practice area and location, writes ads that follow bar advertising guidance, sets up call and form tracking, and reviews search terms, bids and enquiry quality every week. It is law firm PPC run by people who follow the intake that comes next.
Legal searches are competitive, and a click is only worth paying for if the call or form that follows can be tracked. We build Search campaigns by practice area and location, write ads to common bar advertising guidance, set up call and form tracking and review search terms and bids every week. Your firm approves the ad copy before launch, and the Google Ads account stays in your name.
What you get from Google Ads for lawyers
The deliverable is a running paid search program for your practice areas, with the tracking in place to judge it from real enquiries.
- Account and campaign structure built around practice areas and cities, not one broad campaign.
- Keyword research focused on hiring intent, with negative keywords that keep out research and job seeker searches.
- Ad copy written to common bar advertising guidance and sent to your firm for review before launch.
- Call tracking and form tracking, so you can see which searches lead to consultation requests.
- Landing page recommendations or builds that match each campaign.
- Weekly reviews of search terms and bids, plus a monthly report in plain language.
- A written account summary after launch, listing campaigns, budgets and tracking, so you know exactly what is running.
How a law firm PPC setup works
The setup runs from intake to tracking to launch. Nothing spends money until the tracking has been tested with real submissions, and your firm approves the ad copy first. After launch, the weekly review keeps spend pointed at the searches that produce usable enquiries. Each weekly review ends with a short note on what changed, why it changed and what happens next.
- Intake review: practice areas, locations, current intake process and any existing account are reviewed.
- Account build: campaigns, keywords, negative keywords and ad copy are prepared by practice area for your approval.
- Tracking check: calls and forms are tested with real submissions before budget is switched on.
- Launch and review: campaigns go live, and search terms, bids and enquiry quality are reviewed every week.
Who Google Ads for law firms is for, and who it is not for
Google Ads for law firms suits:
- Firms that want consultation requests now, without waiting for organic rankings to build.
- Practices with a clear list of case types they want more of.
- Firms that can answer new enquiries quickly, by phone or form.
- Partners who want to see spend, calls and enquiries in one report.
- Firms that already have a clear intake process and want paid search to feed it.
It is probably not the right fit if:
- You want a promised number of cases, because no honest agency can promise one.
- Nobody can respond to new enquiries within a short time, since late replies waste paid clicks.
- You need ad copy that makes outcome promises, which many bar rules restrict.
- You have no budget set aside for clicks, since paid search stops when spend stops.
What's Included
Separate campaigns for each practice area and location, so budget follows the cases you want.
Keywords chosen for people ready to hire, with negatives that filter out research and job seekers.
Ads written to common bar advertising guidance and sent to your firm for review.
Phone calls and web forms tracked, so you see which searches lead to consultation requests.
Each campaign points to a page that matches the search and the practice area.
Search terms, bids and enquiry quality reviewed every week and reported monthly.
Real Work, Real Results
A look at how we structure and execute this service for our clients.
How It Works
Intake Review
We review your practice areas, locations, current intake process and any existing Google Ads account.
Account Build
Campaigns, keywords, negatives and ad copy are built by practice area and sent for your approval.
Tracking Check
Call and form tracking are tested with real submissions before budget is switched on.
Launch and Review
Campaigns go live, and search terms, bids and enquiry quality are reviewed every week.
Why groweik?
Common Questions
It depends on your practice area, location and competition, and legal clicks are often expensive. We estimate a realistic monthly budget during the intake review instead of quoting a figure here.
Legal ads sit under bar advertising rules, target high-value searches and depend heavily on how fast enquiries are answered. Tracking calls and forms matters more than clicks.
Yes. Call tracking and form tracking are set up and tested with real submissions before budget goes live, so enquiries can be traced back to searches.
You do. The account is created in your name and you keep access to it and its history if we stop working together.
We write to common bar advertising guidance and send every ad to your firm for review before launch. Your firm remains responsible for compliance in its state.
Google Ads bring visitors while the budget runs. SEO builds visibility that continues after spend pauses, and our law firm SEO agency service covers that side.
No. Enquiry volume depends on your market, budget and speed of response, so we report what the campaigns produce each month instead of promising a number.
Management is quoted after the intake review, based on practice areas, locations and campaign scope. Ad spend is paid to Google directly and is separate from the management fee.
Launch follows the tracking check. The timeline depends on how quickly you approve ad copy and grant account access.
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