Google Ads Management
Search and Shopping campaigns that put you in front of buyers the moment they're ready.
Google Ads reaches people at the exact moment they're searching for what you sell — the highest-intent traffic available on any platform. We set up and manage the full Google Ads stack: Search campaigns built around buyer-intent keywords, Shopping campaigns with an optimised product feed, conversion tracking, and negative keyword lists that keep budget away from irrelevant clicks. Every campaign is structured for a clear path from search to sale, with weekly optimisation based on real conversion data.
The Problem We Solve
Buyers are typing the exact name of your product into Google, and a competitor's ad shows up instead of yours.
Loose keyword targeting burns spend on clicks that were never going to convert.
A misconfigured product feed keeps Shopping ads from showing at all — or shows them for the wrong products.
What's Included
Buyer-intent keyword mapping across Search — commercial and transactional terms prioritised over broad awareness terms.
Google Merchant Center feed built and optimised, product titles and attributes structured for maximum Shopping visibility.
Tightly themed ad groups with exact and phrase match keywords, plus negative keyword lists to cut wasted spend.
Google Ads conversion tags, GA4 goals, and enhanced conversions configured so every campaign optimises on real purchase data.
Responsive search ads with sitelinks, callouts, and structured snippets written to maximise quality score and CTR.
Manual CPC to Target ROAS transition managed as data accumulates — never left on autopilot from day one.
“We were only running Facebook ads and had never touched Google. Groweik got our Shopping and Search campaigns live in under two weeks, and it's now our highest-converting channel by a clear margin.”
Real Work, Real Results
A look at how we structure and execute this service for our clients.
How It Works
Account & Feed Audit
We audit or set up your Google Ads account and Merchant Center feed, fixing any disapprovals or feed errors first.
Keyword & Campaign Build
Search and Shopping campaigns built around researched keywords, ad groups, and product feed structure.
Tracking & Launch
Conversion tracking verified end to end before a single dollar of budget goes live.
Optimise & Scale
Weekly search term review, bid adjustments, and budget reallocation toward the highest-converting campaigns.
Why groweik?
Common Questions
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