A home care flyer lands in front of a family member or a professional. It needs to be calm, clear and honest.
Choose your reader
“A flyer for families reads differently from one for discharge planners. Families want to know what you do and how to call. Professionals want to know what you accept, where you serve and how to refer.”
What to include
Tone
Warm and steady. Avoid fear. Avoid promises about health, safety or outcomes.
Photos and design
Use real photos with permission. Large readable type, strong contrast and a layout that is not crowded. Many readers are older.
Print and distribute
Check your state's rules about marketing in healthcare settings and about patient referrals.
Track
A unique phone number or web address on each version shows which flyers lead to calls.
Avoid
Pushy language, vague "best care" claims, stock images that do not match your service and cluttered text.
Next step
Read home care marketing ideas or our home care agency marketing page.
Frequently asked questions
What should a home care flyer include?
Services in plain words, areas served, a large phone number, hours and any licence details required in your state.
Where should home care agencies leave flyers?
With referral partners such as discharge planners and doctors' offices, senior centres and community boards, following local rules.
