Plumbing Marketing

Plumbing Company Names: How to Pick One That Sticks

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Groweik Team

groweik.com · Digital Marketing Experts

2 min read··groweik Team
Plumbing Company Names: How to Pick One That Sticks

Someone with water on the kitchen floor will call the first plumber whose name they remember or can find. A plain name that is easy to say does more than a clever one.

Four patterns

  • Owner name: "Morgan Plumbing."
  • Place: "Riverside Plumbing."
  • Plain strength word: "Anchor Plumbing," "Keystone Plumbing."
  • Service words: "Rapid Rooter Drain and Plumbing." Careful with speed claims you cannot keep.
  • These patterns are common, and the exact name is probably taken somewhere nearby. Use them as direction, not a list to copy.

    The phone test

    Say the name to a friend on the phone and ask them to type it. If they get it wrong, change it. Customers will search for you the same way.

    Make room to grow

    A town name limits you if you expand. A name that says "Drain" only may limit you if you add repiping. Choose a name that fits where you want to be in five years.

    Check availability

  • Your state business registry.
  • The domain name.
  • Social handles.
  • A local search for similar names, to avoid confusion with a competitor.
  • A trademark search, or a lawyer's advice, before you pay for vehicle wraps.
  • Things to avoid

  • Starting with "A" or numbers only to rank first in a phone book. It reads as gimmicky.
  • Hard spellings.
  • Near-copies of a nearby company, which causes mixed-up reviews and calls.
  • After you choose

    Register the business, claim the Google Business Profile with the exact name, and use it consistently on your website, directories and van.

    Next step

    Name chosen? Build your plan next in plumbing business plan, and see our plumbing marketing company page for getting found.

    Frequently asked questions

    What makes a good plumbing company name?

    It is easy to say and spell, says what you do or where you are, and leaves room to grow.

    Can I use my own name for my plumbing business?

    Yes, many plumbers do. Check that it is available in your state and not confusingly similar to another local company.

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