A yard sign is the oldest roofing ad and still one of the cheapest. It works because neighbours trust a roofer who is working on the next-door house. Done carelessly, it also annoys people.
What to write
Skip the long list of services, the three phone numbers and the web address in small type. People read a sign for two seconds.
Design for the road
High contrast between text and background. Block letters. Your logo, if it is simple. Print a test sign and look at it from the street before ordering fifty.
Size and material
Common yard signs use corrugated plastic on a metal stake, which suits short stays. If you want a sign that stays for the whole job, make it sturdier. Ask your printer about weather and wind.
Where to place it
Only on the property of a customer who agreed, and in places local rules allow. Some neighbourhoods and homeowner associations restrict signs, and some towns require permits. Check before you plant. Do not put signs on public land or utility poles, which often leads to fines and unhappy neighbours.
Take them down
Remove the sign when the job is done, or soon after. Leftover faded signs make a company look careless.
Track whether it works
Use a dedicated phone number or a short web address on the sign, or ask each caller where they saw you.
Next step
Pair signs with photos and reviews so the neighbour who calls can see more. Read more in roofing marketing ideas or see our roofing marketing agency page.
Frequently asked questions
Do roofing yard signs work?
They can, because neighbours see work in progress. Results depend on placement, readability and following local rules.
Do I need permission to put up a roofing yard sign?
Yes, from the property owner, and check town and homeowner association rules.
