USA Fashion Brand: 0.8% CTR → 3.4% CTR · 1.9x ROAS → 4.2x ROAS
How a combination of custom Shopify development, pixel overhaul, and ad creative redesign transformed a losing ad account into a 4.2x ROAS revenue machine.
Where They Were Before groweik
Sarah came to groweik with a Wix store she had built herself and a Facebook ad account she was running alone. She was spending $1,500/month on ads and generating around $2,850 back, a 1.9x ROAS that was barely covering costs after product, shipping, and fees.
- ✕Wix store with 0.8% conversion rate, no trust signals
- ✕Facebook Pixel missing Purchase event value, algorithm optimizing blind
- ✕Single generic interest audience (women 18–45)
- ✕DIY product photo ads, 0.8% CTR burning budget on impressions
- ✕Mobile checkout broken on iOS, losing buyers at final step
What They Needed to Achieve
The goal was to achieve profitability at current ad spend, then scale. Minimum target: 3x ROAS. Stretch target: 4x+ within 60 days.
- ✓Fix conversion tracking, get accurate purchase data into Meta
- ✓Rebuild store on Shopify with conversion-optimized design
- ✓Produce professional ad creative that stops the scroll
- ✓Build niche fashion audiences + lookalikes from email list
- ✓Scale to 3x+ ROAS within 60 days of launch
What groweik Built & Implemented
Pixel & Tracking Audit
Started with tracking, everything else is noise without it. Meta Pixel had PageView only, missing AddToCart, InitiateCheckout, and Purchase with value. Installed Conversions API via server-side GTM, achieving 97% event match rate.
Shopify Rebuild
Migrated from Wix to Shopify. Custom theme focused on trust signals: professional product photography art direction, reviews integration, mobile-first checkout. Load time: Wix 5.8s → Shopify 1.7s.
Audience Research
Deep niche research: specific fashion style interests, competitor page audiences, behavioral segments. Built custom audiences from email list (340 subscribers), website visitors, and video viewers. Lookalike from top 5% of buyers.
Ad Creative Production
Produced 5 static ad creative sets and 2 video concepts. Lifestyle-led rather than product-on-white. Key improvement: clear brand story, social proof callouts, and single strong CTA per creative.
Full-Funnel Campaign Build
Three separate campaigns: cold traffic (TOFU), warm retargeting (MOFU), hot retargeting (BOFU). Independent budgets and objectives for each. Daily spend: 60% TOFU, 25% MOFU, 15% BOFU.
First 7 Days Optimization
Daily monitoring, creative underperformers paused at Day 3, budget shifted to top performers. Audience expansion test at Day 5. CTR benchmark hit by Day 7.
Before vs. After
- ✕1.9x ROAS, barely covering costs
- ✕0.8% CTR on ad creative, weak hook
- ✕Pixel missing 35% of conversions
- ✕Wix store: 5.8s load time, 0.8% conversion rate
- ✕Mobile iOS checkout broken
- ✓4.2x ROAS, strong profitability at $1,500/month spend
- ✓3.4% CTR, 4.3x improvement on same audience
- ✓97% event match rate, algorithm optimizing on complete data
- ✓Shopify store: 1.7s load time, 3.4% conversion rate
- ✓Mobile checkout live, 68% of revenue from mobile
“Our Facebook ads were burning money. groweik fixed everything (tracking, store, audiences, creative) and ROAS went from 1.9x to 4.2x with the same budget. I now have a profitable business I can scale.”
Services Used in This Project
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