Geofencing and retargeting give private schools a way to reach families who've already shown some interest, whether by visiting the campus, attending an event, or browsing the website, with a level of relevance that broad advertising can't match.
Geofencing reaches people in relevant physical locations
Geofencing serves ads to mobile devices within a defined geographic area, such as nearby preschools, community centers, or local family events, letting a school reach families likely to have school-aged children in a specific, relevant location.
Retargeting keeps the school visible after an initial visit
A family that visited the website but didn't inquire hasn't necessarily lost interest, they may simply be early in the process. Retargeting keeps the school visible across other sites they browse afterward, without requiring the family to remember to come back on their own.
Combine both for a more complete picture
Using geofencing to reach new, relevant local audiences and retargeting to stay visible with those who've already engaged covers both ends of the funnel, rather than relying on one tactic alone to do all the work.
Respect the sensitivity of the audience
Because this involves location and browsing data, using these tactics thoughtfully, transparent messaging, reasonable frequency, matters both ethically and for how the school is perceived by the families it's trying to reach.
Ready to put this into practice? See how Groweik helps schools grow enrollment.
