K-12 Schools
Fill your incoming class before the public-school open house does.
Independent and private K-12 schools compete for enrollment against free public options, so tuition value has to be obvious well before a family ever books a tour. groweik builds the admissions marketing system — from first inquiry to signed enrollment contract — that keeps your incoming class full without burning out a two-person admissions office.
What Makes K-12 Schools Marketing Hard
Admissions offices are often one or two people juggling tours, financial aid questions, and re-enrollment — follow-up on inquiries slips during peak season.
Families compare tuition against 'free' public school, so marketing has to prove differentiated outcomes, not just describe programs.
Enrollment is seasonal and front-loaded — most decisions happen January through April for the following fall, leaving a narrow window to convert.
Sibling and referral enrollment is high-value but rarely tracked or nurtured as its own funnel.
Open house no-shows and tour cancellations are common when follow-up is manual and inconsistent.
“Our two-person admissions office was drowning every January. groweik built our inquiry funnel and the sibling/referral nurture sequence, and for the first time our incoming class was full by March instead of scrambling in August.”
Director of Admissions, Independent K-12 SchoolWhat's Included
Everything groweik builds and runs for your k-12 schools enrollment marketing.
Admissions Inquiry Funnel
Landing pages and forms built around your actual application deadlines, routing every inquiry straight to your admissions team with no missed follow-up.
Virtual Campus Tour Video
A produced walkthrough video for families who can't attend an in-person tour before the application deadline.
Local & Geofenced Ads
Meta and Google campaigns targeted to families in your actual draw radius, including competitive geofencing around neighboring school zones.
Parent Testimonial Content
Short-form video and social content featuring current families — the single highest-converting asset for tuition-based schools.
Sibling & Referral Campaigns
A dedicated nurture sequence for current families with younger children approaching enrollment age.
Re-Enrollment Reminders
Automated outreach timed to your contract renewal deadlines so current families re-enroll before you need new leads to replace them.
Admissions CRM Integration
Lead routing that works with the systems you already use — Blackbaud, FACTS, or Ravenna — so nothing gets entered twice.
How We Launch Your K-12 Schools Marketing
Private and independent K-12 enrollment in the US has held roughly steady even as public school enrollment has declined in many districts, with families increasingly researching schools online months before ever booking an in-person tour.
Common Questions
Other Institution Types We Market For
Pricing Starting Points
A monthly retainer scoped to your enrollment calendar — see full tier details.
Ready to Fill Your Next Enrollment Cycle?
Book a free 30-minute strategy call. We'll map your admissions calendar, review your current inquiry flow, and show you exactly how we'd build your enrollment marketing system.
