Opening a shop means more than turning a wrench. You are also running a small business with equipment, inventory and customers who trust you with their car.
Skills and certification
“Experience matters most. Many shops value ASE certification, which is optional in many places. Ask your state whether repair shops need registration or a licence, since some require it.”
Decide your focus
General repair, a specialty, tires, brakes, transmissions, European or electric vehicles, or a mix. A focus shapes equipment and marketing.
Plan and numbers
Write the plan. See our auto repair business plan guide. List startup and running costs using real quotes.
Location
Check zoning, lease terms, parking, visibility and utilities. Ask how environmental rules apply to waste oil, coolant and tires in your area.
Equipment
Buy lifts, diagnostic tools and basic equipment you need on day one. Used equipment can save money, but inspect it first. Add more as work grows.
Insurance
Ask a broker about garage liability, garagekeepers coverage, workers' compensation and property cover.
Systems
Shop management software for estimates, invoices, customer records and reminders. Decide how you handle parts supply and warranties.
Pricing
Set your labour rate, parts markup and diagnostic fees. Be clear about estimates and approvals before extra work.
Get customers
Finish your Google Business Profile, ask each customer for a review and build a website with service pages. See auto repair marketing ideas.
Start with a short list of services
Do fewer jobs well, then add.
Next step
When you want help being found, see our auto repair shop advertising page.
Frequently asked questions
Do I need a licence to open an auto repair shop?
Requirements vary by state and city. Ask your state and local authorities about registration, licences and environmental rules.
How do new repair shops get customers?
A complete Google profile with reviews, a clear website, easy booking and local partnerships.


