Open houses and virtual tours are often where the real conversion happens in private school enrollment, with digital marketing largely responsible for getting families to attend in the first place. Getting the promotion and follow-up right significantly affects attendance and, ultimately, applications.
Promote across multiple channels, not just one
Consistently promoting an upcoming open house across the website, email, and social channels, rather than a single announcement, meaningfully increases how many interested families actually mark it on their calendar and show up.
Virtual tours extend reach beyond local families
A well-produced virtual tour lets families who can't easily attend an in-person event, whether due to scheduling or distance, still get a genuine sense of the campus and community, expanding the pool of families a school can realistically reach.
Personal follow-up outperforms generic mass email
A thoughtful, personalized follow-up after a family attends an event, rather than a generic mass email sent to everyone, noticeably improves the odds of that family moving forward toward an application.
Make the next step after attending obvious
Families who attend an open house or watch a virtual tour should have a clear, easy next step, scheduling a personal meeting or starting an application, rather than being left to figure out on their own what to do with their interest.
Ready to put this into practice? See how Groweik helps schools grow enrollment.
