A slogan is a short line that sits next to your name on the van and card. It should say something true about how you work. If it could belong to any plumber, it is not doing much.
What a good slogan does
Patterns to write your own
Write fifteen, cross out the ones you would be embarrassed to say, and test the rest on a friend.
Words to be careful with
Do not copy
Slogans of nearby competitors cause confusion. A line you find online may belong to someone else and can be protected. Make your own.
Where it goes
Van, business card, website header, invoices and ads. Keep it identical everywhere.
Does a slogan matter?
Less than answering the phone and getting reviews. Treat it as a small finishing touch, not a strategy.
Next step
Set the name first, see plumbing company names, then write the line. For getting found, see our plumbing marketing company page.
Frequently asked questions
What makes a good plumbing slogan?
One true, specific promise, short enough to read quickly and consistent across all your materials.
Can I use a slogan I found online?
Check first. It may belong to someone else and be protected. Write your own to be safe.
