Education & Training Institutions Management & Support Service
groweik runs ongoing monthly marketing for education and training institutions — from K-12 schools and universities to coaching centers, bootcamps, and special needs education providers. Each institution type has a different enrollment cycle, audience, and trust barrier, so the package is a recurring retainer built around your actual admissions calendar rather than a one-time campaign.
12 Institution Types We Market For
Every institution type has a different enrollment cycle, audience, and trust barrier — pick yours for a dedicated breakdown.
Ongoing Monthly Management, Not a One-Time Project
Every package includes the same four pillars — scoped to your institution's size and enrollment calendar.
Content Creation
Social posts, short-form videos, and graphics produced every month around your program mix and admissions calendar.
Ad Management
Meta, Google, and (on higher tiers) LinkedIn campaigns run and optimized on your behalf — you never touch an ads dashboard.
Lead Routing & CRM
Every inquiry routes straight into your existing admissions system — Blackbaud, FACTS, Slate, or your own CRM — with automated follow-up.
Reporting & Strategy
Regular performance reports tied to your enrollment deadlines, not a generic monthly template, plus strategy calls on higher tiers.
Pricing Built Around Your Enrollment Calendar
A recurring monthly retainer, not a one-time launch fee. Choose a billing period, a tier, or build a custom scope.
We manage, run, and integrate your existing platforms and tools. Custom website builds or software development are separate one-time services — see our Services page.
Most institutions start with the 3-month plan
A consistent marketing foundation for smaller institutions and single-location centers.
Get Started- 8 social media posts per month
- 1 short-form video edit per month
- 4 custom graphics per month
- Meta ads management (up to $1,000/mo ad spend)
- Social profile management — Facebook
- Website maintenance & uptime monitoring
- Basic enrollment inquiry form setup
- Monthly performance report
- Email support (48-hour response)
Everything in Starter, plus multi-channel ads and admissions automation for growing institutions.
Get Started- 20 social media posts per month
- 3× 15–20 sec videos per month
- 1× 30–45 sec video per month
- 15 custom graphics per month
- Meta + Google + Pinterest Ads management (up to $3,000/mo ad spend)
- Social profile management — Facebook, Instagram, YouTube
- Landing page design & A/B testing
- Automated inquiry form + CRM lead routing
- Automated inquiry follow-up sequences
- Public document & brochure preparation (enrollment packets, prospectus, handouts)
- Seasonal event banner & flyer design
- Spirit wear design (t-shirts & caps)
- Print files provided — printing handled by your local vendor
- Bi-weekly performance report + strategy call
- Priority support (24-hour response)
Everything in Growth, plus a dedicated account manager and full customer care coverage.
Get Started- 30 social media posts per month
- 8× 15–20 sec videos per month
- 3× 30–45 sec videos per month
- 2× 1 min+ videos per month
- 30 custom graphics per month
- Meta + Google + Pinterest + LinkedIn ads management (up to $8,000/mo ad spend)
- Social profile management — Facebook, Instagram, YouTube, LinkedIn, Quora, Medium, Pinterest, Twitter (X)
- Full website maintenance, hosting & server monitoring
- Advanced CRM/admissions system integration & pipeline management
- Dedicated customer care line (call/chat/SMS handling)
- Full event banner & flyer design (all seasonal events)
- Spirit wear design (t-shirts & caps)
- ID card & business card design
- Brand kit refresh (logo, colors, typography)
- Print files provided — printing handled by your local vendor
- Weekly reporting + dedicated account manager
- Quarterly strategy & competitor audit
Need something different?
Build your own package — tell us what you need.
- Pick only the services you need
- Flexible monthly or project-based billing
- Dedicated account manager
- Scale up or down anytime
How We Launch Your Enrollment Marketing
Enrollment Funnel Audit
We review your current admissions or inquiry flow, tour-to-enrollment conversion, and seasonal cycle before recommending a package.
Package & Channel Selection
We match a tier — Starter, Growth, or Full-Service — to your institution's inquiry volume, staff capacity, and budget.
Content & Ads Buildout
Social calendar, video and graphics production, and ad account setup get built specifically around your program mix.
Launch & Lead Routing
Inquiries route into your existing admissions or CRM workflow with follow-up automation live from day one.
Ongoing Optimization & Reporting
Reporting cadence is tied to your enrollment deadlines and seasonal calendar, not a generic monthly template.
Common Questions
Is this a one-time project or an ongoing service?
It's an ongoing monthly retainer, not a one-time project. Education marketing works best as continuous, enrollment-cycle-aware effort — content, ads, and follow-up all run on a recurring basis rather than a single launch.
What is the minimum contract length?
Most institutions start with a 3-month minimum, since that is roughly the shortest window in which you can meaningfully see results across a real enrollment or inquiry cycle. After that, it runs month-to-month.
Can we start on a lower tier and upgrade later?
Yes — many institutions start on Starter or Growth and upgrade ahead of their peak enrollment season, when they need more content volume and ad spend management. You can move up (or scale back down) between cycles.
What if our institution doesn't fit neatly into one of the 12 categories?
That's exactly what the Custom package is for. We scope services around your actual enrollment model rather than forcing your institution into a predefined tier.
Who owns the ad accounts, website, and content after we stop working together?
You do. Ad accounts, website access, video files, and graphics are yours regardless of whether you continue the retainer — there is no lock-in on the assets we build.
Ready to Fill Your Next Enrollment Cycle?
Book a free 30-minute strategy call. We'll map your admissions calendar, review your current inquiry flow, and show you exactly how we'd build your enrollment marketing system.
